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About Us


Welcome to Abel and The Label!

Abel and The Label was founded by me, Isabelle and is now run by myself and soon to be husband Luke.

We are a small business in the West Midlands, England and we are proud makers and designers of happy things!

Everything here by Abel and The Label is designed by myself, normally at my dining table, we like to call ourselves a circus, a show and celebration of every one. Where you can celebrate being uniquely you.

We pride ourselves on making a difference in the world by helping break down the stigma that surrounds mental health issues and creating precious, and positive gifts. We love to make art that you can get lost in, and each an every one of our products have a story, one that's trying to teach us all to embrace exactly who we are flaws and all.

Abel and The Label comes from our son named Abel, who when he was little he would soothe himself with the little label on his beloved Ted's bottom. I wanted to capture that magic, that escape, the way he was just in the moment being him.

And that's how Abel and The Label was born.

I hope we can bring some happiness to you and yours.

Keep smiling!

Love me and mine,

Isabelle x